Jim Cordell

Palm Springs, California

Jim Cordell

Destination brands, audience growth, and content and creative leadership.

Helping organizations tell their stories to new audiences

PlacesHelped build one of Texas's most recognized regional tourism brands from the ground up, as Vice President and Chief Creative Officer of Galveston.com & Company.
Arts & eventsFounder of Galveston Restaurant Week. Years of festival marketing, ticket sales, and on-site admissions, and the website for a historic opera house.
CausesScripted and edited videos for a State of Louisiana public health campaign on the mental health impact of COVID-19.
Jim Cordell

About

The best communications work I have done started in the same place: a real understanding of the audience, the place, and the story worth telling.

As Vice President and Chief Creative Officer of Galveston.com & Company, I helped build one of Texas's most recognized regional tourism brands from the ground up. Since 2021 I have brought that same operator's lens into digital communications at Ambiq, a semiconductor company, and Ketjen Corporation, a global specialty chemicals manufacturer. I have run a creative department and I have been the department, and I do my best work where the place, the audience, and the mission are the subject matter.

Selected work

Making people care, then making it easy to act

Galveston.com

Launched and led the brand that became the definitive online voice of Galveston Island, built from scratch into an award-winning digital agency. We also founded Galveston Restaurant Week.

A statewide public health campaign

For the State of Louisiana, I worked on a public education campaign about the mental health impact of COVID-19, as copywriter, video scriptwriter, video editor, and social media creator on my part of the project.

The technical, made clear

At Ambiq, I partnered with product marketing and engineering to turn technical depth into messaging non-specialist audiences could act on. At Ketjen, I keep a 190-post annual program across three business lines, including clean fuels and renewables, sourced and technically accurate.

Experience

Where I have done it

  • Digital Communications SpecialistKetjen Corporation

    Own digital content strategy and execution across external social channels and the employee intranet, including a 190-post annual content program across three business lines.

  • Content Marketing SpecialistAmbiq

    Produced blogs, social content, newsletters, press releases, white papers, and video scripts for a semiconductor technology firm.

  • Independent ContractorSides & Associates

    Copywriter, video scriptwriter, video editor, and social media creator on a statewide public education campaign for the State of Louisiana.

  • Vice President and Chief Creative OfficerGalveston.com & Company

    Built and led the creative team behind content, design, video, and digital production across the agency's full client portfolio, and oversaw PR, social media, and press initiatives.

Contact

Let's talk

I would be glad to hear from you.